Commercial Bay Design Statement



From the outset of the masterplanning process the Precinct Board and the design team defined a number of fundamental principles that guided our thinking throughout the design process. These are the guiding principles and core opportunities and ‘insights’ into the project.


CENTRE OF THE CENTRE

Commercial Bay is the geographical and psychological fulcrum of Auckland’s emergence as a world city. It is Auckland’s centre of gravity; the magnetic destination at the heart of the most liveable city in the world.


INTEGRATED & INTERACTIVE

Commercial Bay integrates all of the facilities a modern Auckland needs to succeed in one place. Transportation, retail experience, commercial life and entertainment coexist in a completely new, dynamic core at the harbour edge.


AMBITIOUS & PROGRESSIVE

Commercial Bay is a quantum leap. The city is ready for a world-class place at its heart and a new internationally relevant model is required. Commercial Bay announces Auckland’s arrival as a key global harbour city.


SYMBOL & IDENTITY

Commercial Bay is a key symbol for Auckland. On the skyline, on the street, in the flesh, Commercial Bay captures the energy, confidence, creativity and power of a young and vibrant city. Commercial Bay precinct represents Auckland as the Capital of the Pacific; a place of cultural diversity at the edge of one of the world’s most beautiful harbours.


EXPERIENCE DRIVEN

Commercial Bay is an event. It is visually exciting and completely engaging. Fine grain and grand scale coexist in a visually and experientially rich place in the city.


BEST OF EVERYTHING

Commercial Bay curates the best balance of commercial, retail, entertainment and civic spaces together in one place. Each component improves and leverages the other in a way that is transformational.


ALIVE & KICKING- 24 HOURS EVERY DAY

Commercial Bay responds to the daily life cycle of Auckland. Commercial Bay never sleeps. Commercial Bay works long hours to get the most of the asset and the city. From coffee to cocktails Commercial Bay is alive - the beating heart of the city.


GREAT TODAY, BETTER TOMORROW

Commercial Bay offers Precinct an opportunity to take a long term perspective on the development of the central city. Commercial Bay anticipates the opportunity to create catalytic effects - both commercially and in terms of making a better city.


VALUES & BENEFITS

Commercial Bay delivers powerful returns for Precinct and for Auckland. Commercial Bay is a ‘win-win’ project that is good for everyone – from shareholders to commuters, from tourists to citizens, from tenants to pedestrians. The development of Commercial Bay must be feasible, profitable and create value for Precinct’s shareholders.


FLEXIBLE & FEASIBLE

Commercial Bay must allow for orchestrated project staging to allow implementation across several integrated phases. The project must also be flexible to protect Precinct’s investment as the demands of retail and commercial customers change over time. All stages must be commercially feasible and provide tangible benefits to Precinct and its shareholders.