The who’s who of Commercial Bay retail

Commercial Bay, Auckland’s newest destination lifestyle precinct will be home to just over 100 retailers with a split of around 30 percent for major retailers, 45 percent for speciality retail and 25 percent for food and beverage.
Commercial Bay will bring together a carefully curated mix of established local favourites and first-to-market global brands alongside world class food and beverage experiences. As we gear up towards opening in March 2020, from time to time we will be releasing details of retailers and food and beverage operators that are joining the Commercial Bay neighbourhood.

Commercial Bay retail is around 92% committed, below are some of the retailers we can reveal at this stage, keep an eye out for more announcements to come. 


  • H&M
    Swedish clothing giant H&M opened a flagship store at Commercial Bay in August 2018, ahead of the rest of the precinct. Located on the corner of Customs and Queen Street the four-level shop will be the biggest H&M to dates and feature women’s, men’s, kids and the homeware collection.
  • Furla
    Established in 1927 by Aldo Furlanetto in Bologna, Furla is a genuine Italian company, manufacturing & distributing high-quality bags, shoes and accessories of essential elegance throughout the world. This is the first flagship store in New Zealand for Furla. 
  • Rodd and Gunn
    Rodd & Gunn is synonymous with quality, while taking its inspiration from New Zealand's picturesque landscape. Rodd & Gunn's philosophy is to create classic garments imbued with contemporary style and designed to stand the test of time. Rodd and Gunn will be bringing their successful Lodge Bar concept to Commercial Bay, offering a full dining experience alongside the flagship retail space. 
  • Hershel Supply Co.
    Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces quality products with a fine regard for detail.  This is the first Herschel flagship store for New Zealand. 
  • Superette 
    From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing five retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique. The Superette brand has gone from strength to strength, with Commercial Bay being the brands sixth New Zealand store. 
  • Spark
    Spark plans to deliver a new message and a change of emphasis with their new three storey flagship store at Commercial Bay. The flagship will offer customers a much broader experience as Spark is now becoming a destination for more services such as a sports and entertainment experience. 
  • Sandro
    Creativity, energy, sincerity, and especially the desire to make women more beautiful are the main characteristics of Sandro. Sandro is the brand that closes the gap between luxury and high street and embodies the innate but easy glamour of Paris’ left bank. Sandro at Commercial Bay will be Sandro's first New Zealand store. 
  • Maje
    Founded in Paris in 1998 by Judith Milgrom, the name “Maje” as a combination of the initials of the names of her loved ones. The Maje wardrobe, inspired by her determination, blends the classic and the original with a focus on glamorous pieces and sharp details. The Maje store at Commercial Bay will be the first New Zealand Store for the brand. 
  • Kate Spade New York
    Founded in 1993 with six sophisticated yet functional handbags, Kate Spade New York has grown into a global lifestyle brand of bags, ready-to-wear, jewellery, shoes, gifts and beyond, each thoughtfully designed for individual discovery.
  • Hugo Boss
    HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. The BOSS and HUGO Men’s and Womenswear not only cover business wear, causal outfits and athleisurewear, but also elegant eveningwear for special occasions. HUGO BOSS claims that no matter what the day brings, its customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range. 
  • Wittner
    For 106 years Wittner has stood for exceptional quality, all day comfort and premium leathers. Wittner is a brand you can rely on. Founded in 1912, Wittner remain one of the oldest family run businesses in Australia. Wittners history as ‘shoe makers’ is what sets them apart. With a focus on being designed in Australia and offering everyday luxury, Wittner want to ensure every woman walks with confidence in her step. Designed in Melbourne and crafted by hand.
  • Christian Dior
    Debuting in 1947 with the introduction of the women's Miss Dior perfume, Parfums Christian Dior has since come to include men's fragrances and a variety of cosmetics sold at Dior retail stores and fine cosmetics counters worldwide. Parfums Christian Dior is the perfumery and cosmetics line of the French fashion house., Christian Dior. The spirit of Dior is reflected in each of the House's products and in the care taken at every stage of their production. From Grasse to Paris to the Dior Gardens, Parfums Christian Dior enhances the most beautiful ingredients so that each of its creations helps shape its global aura.
    MECCA maxima brings consumers the best in global beauty. A high touch, high service beauty boutique supported by a curation of the world’s most luxe beauty brands. Melding together MECCA’s existing Cosmetica and Maxima concepts, the Commercial Bay store will be home to the world’s most luxurious and coveted beauty finds, as well as blockbuster brands customers know and love. 
  • L'Occitane
    At the heart of fragrance and beauty house L’Occitane en Provence’s philosophy is a set of core values: authenticity, naturalness, effectiveness and pleasure. Inspired by traditional Provencal values, L’Occitane products trace their origins back to the plants, flowers and trees of the Mediterranean region, and the natural active ingredients long cherished in local tradition. Today’s range of fragrance, skincare, body care and hair care draws together ancient methods and modern dermatological research, ensuring and safety as well as their sensual appeal. Each L’Occitane key ingredient comes with its own ‘true story’, tracing the journey from its unique place in nature to the exquisite product in your hand. 
  • Solect
    Solect is a destination footwear store offering iconic brands loved globally. The passionate New Zealand shoe specialists behind the store have curated a premium collection of smart and casual styles, perfect for work or play. With the likes of Timberland, Onitsuka Tiger, Toms, Birkenstock, Vans, Adidas, Converse, Dr Martens, R M Williams, Julius Marlow, Sol Sana and many more high-end brands, you won’t want to miss out. 
  • Federation
    Established in 2000, Federation is one of New Zealand’s most iconic streetwear brands. Mixing elements of design with its aesthetic, quality construction & perfect mix of quirk + cool. Federation love illustration as much as design and function, all playing parts.
  • 3 Wise Men
    Founded in New Zealand in 2004, 3 Wise Men was created to bring quality, fashionable gear at affordable prices. All 3 Wise Men shirts are made of 100 per cent double ply cotton, ensuring everything made by the brrand wears beautifully and is made to last.3 Wise Men describes its style as traditional with a twist, which means customers always look good in 3 Wise Men. 
  • Barkers Barkers has been the store of choice for New Zealand men since 1972. Outfitting them for daily life, unforgettable milestones, and everything in between. Barkers prioritise the good stuff like quality, understated style. All Barkers stores boast carefully considered range of quality apparel, footwear and accessories. 
  • Loxy’s Loxy’s Hair Boutique is a specialist hair salon, focusing on a unique method of ethically sourced hair extensions involving no gluing, braiding or taping. Loxy’s stylists also cater to clients of all hairdressing needs. Loxy’s are passionate about holistic hair health and are proud to work with phenomenal best in class brands. All Loxy’s products are proudly cruelty free. 
  • Scarpa SCARPA was founded 30 years ago by John & Barbara Upton who saw a need for European made footwear in the New Zealand market. SCARPA is renown by generations of fashion loving New Zealand women for its carefully curated edit of beautiful shoes and handbags. The tradition of being a family business continues today with daughters Liz Savage and Pip Larner who travel to Milan to source both established and exciting new international designers. These include Stella McCartney, Stuart Weitzman, See by Chloe, Clergerie and newcomers such as Little Liffner and Chiara Ferragni. 
  • Superette From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of New Zealand’s leading style destinations. The Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique. 
  • Just Another Fisherman Just Another Fisherman is a label that prides itself on the design and execution of clothing that is comfortable, efficient, practical and that serves its purpose on the water, in the great outdoors and in the street. Just Another Fisherman have worked hard over the last few years to bridge the gap between comfortable outdoors attire and classic streetwear to create what is now a leading and recognised outdoors lifestyle label. 

Food and Beverage

  • Saxon and Parole
    New York City-based restaurateurs AvroKO Hospitality Group will make their New Zealand debut to open Saxon + Parole. Overseeing the menu will be Michelin-starred chef Brad Farmerie. Chef Farmerie has longstanding Kiwi connections, having worked alongside his mentor Peter Gordon for many years at the Sugar Club in London. Named after two prize-winning, New York-bred racehorses that inspired international attention at the turn of the twentieth century, Saxon + Parole is also located in New York City’s Bowery district and in Moscow, Russia. 
  • Burger Burger
    Famed for simple, honest burgers, old-fashioned shakes and really cold beers. Using fresh produce and local suppliers wherever possible, Burger Burger has fast become an Auckland Favourite with locations in Ponsonby and Newmarket.
  • Hawker and Roll
    Celebrity Chef Josh Emett is at the forefront of Hawker & Roll, a Mayfare Group Ltd. fast-casual restaurant, dishing up Malaysian inspired street-eats with vibrant and authentic flavours. The heart of the menu—the hawker roll—is a rolled roti (flakey and delicious) stuffed with your ·       your favourite Malaysian flavours straight from the streets of Penang.
  • Simon and Lee
    Ollie Simon and David Lee’s namesake Parnell eatery, Simon and Lee, has arguably become one of Auckland’s coolest all-day destinations. Simon and Lee (the latter also launched cult cafes such as Dear Jervois and Major Sprout) are now turning their attention to a new venture, opening a vintage styled Korean bar serving lunch and dinner at Commercial Bay. 
  • Fatima’s
    Fatima’s has been quietly dominating Urban Middle Eastern Takeout in Auckland since 1995. It's a simple formula, really. One-of-a-kind twists on authentic recipes, infused with fresh herbs and citrus. A menu built on restaurant quality ingredients and the team's love of eating good food. Prepared to order with care, as fast as possible. A tailored experience that customers want to rave about. It's all in the taste.   
  • Sunnytown 
    Sunnytown, one of the top restaurants from Beijing, was founded in 1996 and has built a reputation for craftmanship and expertise in making steam buns. With an outlet already at Auckland’s Lorne Street, Sunnytown will bring its offering to Commercial Bay. The restaurant is equipped with a modern and fashionable interior, that creates a feeling of cosiness and contentment. Sunnytown hopes Aucklanders will enjoy the collision of exciting flavours and the innovative Chinese traditional dishes, where only the freshest ingredients are used. 
  • Gusstop
    The Gusstop is a Mediterranean inspired cuisine, and a revolution in the art of gourmet salads and scrumptious sandwiches and distinguished corporate catering. Gusstop takes simple and honest ingredients and transforms them into delicious food that tickles the taste buds. Gusstop uses a 100% Arabic and Fairtrade beans and uses world finest coffee equipment as well as the best baristas in town. Gusstop has redefined the concept of fast-casual and take-out dining to a heathy and nourishing alternative for time pressured customers, and is a breath of fresh air in the world of fast dining. The Gusstop team pride itself on marrying ‘gourmet & healthy’ with ‘affordable & fast’ everyday eating. 
  • Nam Nam
    Nam Nam serves fresh and healthy Vietnamese street food, which is always balanced, vibrant and flavoursome. With a restaurant already operating in Takapuna and a sister restaurant in Mt Albert, Nam Nam already has won over Aucklanders. Nam Nam will serve banh mi, fresh rice paper rolls, and pho at its Commercial Bay store. 
  • Juke Joint
    In 2012 Brothers Beer began brewing and pouring fresh flavourful local beer for Aucklanders. In 2015 it began cooking BBQ, low and slow like what’s enjoyed in the southern US states. Now good beer and authentic BBQ food is available at three Auckland locations, with a fourth opening in Commercial Bay in late 2019. 
  • Aroy Thai
    Aroy Thai is a hip and trendy yet casual local eatery established in Wellington since 2008. Priced for value, Aroy’s menu features delicious authentic Thai options of appetisers, noodles and classic Thai dishes. As part of the Harbour Eats, Aroy will be offering a ‘quick fire wok toss’ with all-time favourites including Phad Thai, Basil Chicken and Tom Yum Soup. Meals will be served in our new 100% compostable, eco-friendly packaging as part of our commitment to reduce plastic waste. This will be Aroy’s 9th store nationwide. 
  • Kōkako
    Kōkako has been roasting exceptional Fairtrade Organic specialty coffee in Auckland since its inception in 2001.  Today they supply coffee and drinking chocolate to over 80 cafes across the country and pride themselves on their commitment to continually bettering how their business supports this earth and its people. All Kōkako's coffee and drinking chocolate are bagged in home-compost friendly packaging and their coffee is certified climate neutral through the Fair Climate Fund in the Netherlands. Quality is paramount to Kōkako and they work with various cooperatives and traders to source green coffee from Fairtrade organic farms across the world; constantly looking for new and interesting flavour profiles that produce a consistently well-rounded cup of coffee. For the past six years their team has made regular trips to Papua New Guinea to visit and empower coffee cooperatives such as the Highlands Organic Agriculture Cooperative and Unen Choit Coffee Cooperative. Since establishing their previous café in the Auckland suburb of Grey Lynn the team are looking forward to delivering something new and progressive for Commercial Bay. 
  • Cali Press
    Cali Press believes in simple, fresh food that makes an impact. Its whole foods are made with a whole lot of love. The health food outlet, inspired by food offerings in California, believes in keeping it real and transparent when it comes to food. Cali Press believe that fast food and healthy food are connected and they’re about making healthy happen.  
  • Bluebells Cakery
    Since 2011, Bluebells Cakery is Auckland’s tops boutique bakery, specialising in beautiful and hand-iced cupcakes, birthday cakes, wedding cakes & high teas. 
  • Phillippes Chocolate
    Phillippes Chocolate are a chocolate artisan, French patisserie and fine bakery. They focus on uniquely created Danishes and Pastries as well as unique Sourdough Bread with flavour you usually do not see. The chocolate is hand crafted by passionate chefs who are constantly improving. Phillippes Chocolate has a selection of French goodies and handmade treats available in the shop all year round, that can change regarding seasons. 
  • Kai Eatery
    Kai Eatery started in Auckland in 2016 as a night market stall. As there was a minimal existence of restaurants from Taiwan, Kai decided to build an eatery that showcases Taiwanese cuisine. It all began with the XL Fried Chicken. Beautifully marinated on the inside, generously coated on the outside and fried to perfection each time. Due to the markets being in different locations every day, they searched high and low for a permanent home and eventually settled in 1 Rutland St, CBD. Now Kai Eatery is open for 8 or more hours a day to serve the best Fried Chicken and much more! 
  • Got Pasta
    Got Pasta started out at 1 Queen Street back in summer 2016, providing delicious and quick lunch to office workers from its food truck. A few years later they Got Pasta team are really excited to join this unique new development at Commercial Bay and go back to the roots where all started. 
  • Sam Choy Poke from Hawaii
    After widely popular success in the states, celebrity Chef Sam Choy’s concept Poke To The Max is ready to roll out there first New Zealand location with local partner Chris Hillier.  Poke To The Max will serve true authentic poke and other tasty Hawaiian style fare like New Zealand has never seen.  They are calling Harbor Eats the first official brick & mortar location. The other locations include Washington State, California, and soon opening in Las Vegas and Hawaii. The menu will consist of island plate favourites such as loco moco, kalua pork, shoyu chicken, musubis, and lots of poké. The poké selection will emphasise on various flavours that Chef Choy is known for. Plates will be served in a traditional manner, along with innovative creations by Chef Choy and his crew. The restaurant atmosphere will remind you of Hawaiian poke shops that display a variety of items in glass deli cases for casual convenience, but will also capture contemporary elements to saturate your senses for a great experience. 
  • Honest Chocolat
    Honest Chocolat offers hand-crafted fine chocolates, focusing on single original and ethical sources, with gluten free, dairy free and soy free products available. Honest Chocolat started in Matakana as a beautiful chocolate boutique and will bring the same concept to Commercial Bay.  
  • Hammer & Tongs Food Stop
    Determined to give the convenience food sector a shake up, Hammer & Tongs Food Stop owners, Kate and Mia, started their eatery to deliver affordable, nourishing, real food to busy families, tradies, commuters and the wider community.  Kate and Mia believe you should be able to recognise what is on your plate, which is why they aim to use seasonal, local and always ethically sourced produce in all their dishes. Kate and Mia are doing their bit to change ‘fast food’ using their grandmothers’ low and slow cooking techniques to deliver optimal flavour and nutrition, ready to go. 
  • Goodlife Super Food Co.
    Goodlife Super Food Co. offer 'super food' - hyper fresh, great tasting, healthy food presented in unique eco-friendly packaging. From its unique Ball mason jar salads to stainless steel smoothie straws, Goodlife’s goal is to provide you a delicious salad, smoothie, cold-pressed juice, soup or bowl while minimising the impact it has on the planet. Providing reasonable ways to reduce, recycle and reuse every day is as important Goodlife as the quality of our fare. 

Picture: Brad Farmerie, Saxon + Parole 

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