We're spotlighting local design with the opening of Little Queen Street, a retail laneway showcasing a selection of notable homegrown fashion and design labels.
The name, Little Queen Street, is a reference to the city’s past and reinstates the original laneway of the same name.
Wellington-founded Yu Mei, a luxury leather goods label, takes up residence in Little Queen Street, alongside cashmere designer Elle + Riley, limited-edition womenswear designer Ingrid Starnes, Kiwi shoe brand Nicole Rebstock and conscious fashion-label twenty-seven names. Offerings from previously announced local labels Storm, Superette and Scarpawill also be located in Little Queen Street.
Complimenting the women's wear brands are Aotea, a natural, sustainable skincare and wellness company named after its founding location, Aotea (Great Barrier Island) and subscription menswear label, Asuwere, will open its flagship at Commercial Bay.