Commercial Bay

Where the City Begins

Commercial Bay is Auckland's newest lifestyle precinct located in the heart of Auckland city, featuring over 100 fashion, beauty and dining locations.

Commercial Bay where the world steps ashore and begins its love affair with New Zealand.

Commercial Bay features a world class mix of retail and hospitality offerings making it the city’s premier shopping, dining and entertainment destination.

Located in the heart of the city Centre, Commercial Bay is ideally situated on the waterfront of Auckland’s stunning Waitematā Harbour and is surrounded by major public transport hubs.

Designed by NH Architecture and Warren and Mahoney, the urban laneway experience totals 16,500 square metres across three levels, connecting five major office towers and works underway on a 5 star luxury hotel.

Across three levels of retail Commercial Bay features a carefully curated retail mix consisting of global flagships, international and local fashion designers, cosmetics, health and beauty, that appeals to a broad demographic.

Ground Floor features our flagship retail along Queen St, featuring H&M, COS, Hugo Boss and Furla, whilst the main laneway consists of the best international fashion brands including Kate Spade, Scotch & Soda, Tommy Hilfiger, Sandro and Maje providing a world class retail experience.

Little Queen St features a collection of local NZ fashion designers including Wynn Hamlyn, Yu Mei, Superette and Twenty Seven Names, giving the precinct a unique point of difference in the market.

Level One combines more attainable unisex and menswear fashion with established brands such as R.M.Williams, General Pants, and Barkers paired alongside emerging NZ brands Just Another Fisherman, Edmund Hillary and I Love Ugly.

Level Two comprises of the largest food and beverage offering in the country with Harbour Eats, a premium food hall spanning a whole city block, casual dining and signature bars and restaurants with waterfront views. Beauty and services complement the food offering drawing customers to explore the higher levels of the centre throughout the day and into the evening.

Welcome to Commercial Bay.



Where it all began

In 1840 Apihai Te Kawau, the paramount chief of Ngāti Whātua-o-Ōrākei, invited Governor Hobson to establish a new capital on the shores of the Waitematā.

Te Kawau knew the prophecy made by the visionary Titahi; that the warm north wind would bring a paper nautilus upon the sea, that a great post would be erected, and that wisdom would prevail. Te Kawau believed a partnership with Hobson would bring peace and prosperity, and welcomed the European ships, blown in on the warm north wind.

Hobson’s ships anchored in bays separated by cliffs and headlands. On the point overlooking the deepest anchorage, Hobson’s troops raised a flagpole and officially established the new capital.

Three bays quickly adopted a specific purpose; the administrators settled in Official Bay; the tradesmen in Mechanics Bay; and the deepest bay, with the best anchorage, was designated Commercial Bay for trading ships.

As Hobson’s men quickly established a store in the bay, early entrepreneurs led by John Logan Campbell set up tents and began trading. Goods into and out of the new Capital were passed through Commercial Bay, and soon the flax gave way to tents, tracks and buildings. The city had begun.

While the deep water further out was ideal, the beach was shallow, and soon proved difficult for unloading cargo. The first wharf built to reach deeper water is not far from today’s Queen’s Wharf, and so the shaping of Auckland’s shoreline began. Within a decade work to level the cliffs and headlands was underway and the bays were being reclaimed to form deep water quays.

Queen Street was quickly established as the main thoroughfare. The tidal stream that ran there, Waihorutiu, was first controlled, then levied, and eventually all but hidden beneath a plethora of boards and bridges.

As the settlement’s population grew, so too did the challenges of keeping the bays clean. Waihorutiu became known as Ligar’s Canal and was used to wash waste from houses further inland. This persuaded early engineers to pursue the in-filling of the bays as a means to keep the shoreline free from pollution.

Even as the headlands were removed and the original shape of the bays concealed, the nature of the business heart of Auckland remained, and began to overflow. Commercial Bay continued to be the prime connection between sea-borne trade and inland trade at a time when New Zealand had few roads and was dependent on coastal shipping.

Trade blossomed, and records show many of the businesses that set up in buildings in Commercial Bay. Exporters sent New Zealand materials and products back to the United Kingdom. Importers brought in every worldly product. Sails gave way to steam and ever larger ships, many bringing more people from around the world. Generations of New Zealanders can trace their roots back to an arrival in Commercial Bay.

Influential early traders included Dan Ah Chee, who arrived in New Zealand from China in the 1870s. He soon became the preferred supplier of fruit and vegetables to the many ships in the harbour. Ah Chee’s descendants went on to help establish the first FoodTown in 1958.

Great national events have taken place around Commercial Bay, including the departure of troops to fight in the great European and Pacific wars. Years later crowds gathered to greet those servicemen and women that returned.

Today, Commercial Bay is still the home of some of New Zealand’s most important trading companies. Auckland is in another wave of development. The city’s economy is shifting emphasis, from importing goods, to exporting ideas. Established businesses are innovating, new businesses are growing, and Auckland’s trade with the world is booming.

The abundant and sparkling waters of the Waitematā make Commercial Bay the heart of New Zealand’s trade story now, as it has been since 1840.

Commercial Bay is owned and operated by NZX listed Precinct Properties New Zealand Limited.