I Love Ugly is a premium fashion brand based in Auckland, New Zealand. Established on a foundation of art and the embodiment of creativity by Valentin Ozich, ILU has made a statement in Men’s streetwear internationally since 2008. In striving to push boundaries in the fashion space ILU expanded their range into womenswear. Launching at the tail end of 2022 they have developed a line that sits alongside their menswear range, aligning with a unified mission to creatively inspire their customers.
I Love Ugly